CMLCreator Margin Lab

Paid promotion tool

Break-Even ROAS Calculator

Find how much ad efficiency you need after product cost, TikTok Shop fees, creator commission, fulfillment, and target profit.

Target ROASContribution marginCreator-aware
Check full margin
Contribution before ads$0.00
Break-even ROAS0.00x
Target-margin ROAS0.00x
Use nextAd budget

ROAS breakdown

What break-even ROAS means

Break-even ROAS is the point where revenue equals ad spend plus all modeled order costs. A target-margin ROAS is more conservative because it leaves profit after the ad cost.

Break-even ROAS = selling price / contribution margin available before ads.

Why creator commission changes ROAS

Creator commission reduces the contribution margin available for paid promotion. If you boost creator content with ads, calculate commission and ad spend together before scaling.